Range & Roost

Sporting Land Co.

A heritage identity for a small Louisiana & Mississippi land company: antlers, a pair of crossed feathers, pine and brass on linen. The three game animals carried as elements, not portraits.

Marks

Logo system

A heritage crest. The antlers carry the whitetail; the crossed feathers below — one slim duck primary, one barred turkey tail — carry the bird seasons. The wordmark sits between them. Three game animals, three classical sporting devices, one lockup.

Primary · pine on linen
Reverse · linen on pine
Antler mark · small applications
Wordmark · wide alternative

Palette

Colour

Pine carries the brand. Linen is the page. Brass earns its keep on the ampersand and on small ornaments. Rust is the secondary accent — reserved for a sparing few moments (a sold-stamp, a tract status, a hot link). Sage and ink hold the quietest places.

#1F3D2C

Pine

Primary — marks, headlines.

#EFE7D4

Linen

Ground — paper, page, default surface.

#A8884E

Brass

Accent — ampersand, rules, ornaments.

#B5562F

Rust

Secondary accent — stamps, status.

#6B7A5A

Sage

Quiet — secondary surfaces.

#181815

Ink

Body text — full-bleed photography.

Typography

Type

Cormorant Garamond does the speaking — wide tracking at small sizes, tight at display. Source Serif 4 carries the body. Italic for the brass and the asides.

Display · Cormorant Garamond · 500 & italic

Quiet acres, set ready for the season.

A range to walk & a roost to keep.

Body · Source Serif 4 · 400 / 500

Range & Roost buys quiet land in south Louisiana and southwest Mississippi and turns it into property that’s ready to hunt the day you take the keys. Trails cut. Food plots in. Blinds set. The right feeders in the right places.

Tract 14 · St. Helena Parish · 142 acres of mixed hardwood bottom · one green-tree reservoir, two stands, four food plots planted to clover and winter wheat.

Voice

How it speaks

In use

Applications

A short look at the crest on paper, on a gate, and on a feed. Sized to give a feel for proportion, not to be production artwork.

Jameson Brouillette

Land Acquisitions

j.brouillette@rangeandroost.co

(225) 555 · 0142

Calling card · 3.5 × 2 in

Gate sign · routed cypress, brass plate

Social tile · 1080 × 1080